Systems
Operational and AI workflow clarity
Two decades inside large technology and media organizations, where the constraint was rarely the tool and almost always the workflow around it.
The founder
Will Arredondo
Consultant, marketer, minister, and strategist.
English, Spanish, and Portuguese · Ordained interfaith minister
Three worlds that were never meant to stay separate.
My work sits at an unusual intersection: two decades leading growth for global brands and startups, a decade of ordained interfaith ministry, and—for the last several years—deep practice in applied AI for marketing, creative, and executive leadership.
I founded Sacred Algorithms because of a specific concern. The founders and teams I work with are ambitious and successful, and they know quietly that the way AI is being adopted right now often damages the brands and relationships they have spent their careers building. Careless automation does not announce itself. It shows up later, as a customer relationship that feels thinner and a team that trusts its own judgment less.
The practice is small on purpose. Depth matters more than volume, and every engagement grows only if we are the right fit for each other’s next chapter.
Employment and leadership experience
- Amazon Web Services
- BBC Studios LATAM
- Nickelodeon LATAM
- MTV/Viacom International
Fractional CMO and strategic advisor · Human-centered AI · Growth architecture · Conscious leadership
How the background maps
One architecture. Three dimensions.
Ministry is not a separate offer category here. It is the depth of the lens—moral imagination, listening, stewardship, and human-centered discernment applied to commercial decisions.
Growth
Marketing, brand, customer journey, revenue strategy
Marketing and growth leadership across global brands and early-stage teams—awareness through retention, treated as one connected system.
Soul
Ethics, human connection, values, discernment
Ordained interfaith ministry brings moral imagination, listening, and stewardship to decisions that are usually made on speed alone.
Where to start
The free Human-First AI Readiness Scorecard is the fastest way to orient. When the work calls for more depth, the Human-First Growth Audit turns those signals into a practical roadmap.